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Privacy policy

 

Introduction

 

With the following privacy policy we would like to inform you about the types of personal data (hereinafter also referred to as "data") we process, for which purposes and to what extent in the context of providing our application.

 

The terms used are not gender-specific.

 

Status: September 30, 2020

 

Table of contents

 

Introduction

Responsible

Overview of the processing

Applicable legal basis

Security measures

Transmission and disclosure of personal data

Use of cookies

Commercial and business services

Use of online marketplaces for e-commerce

Payment service provider

Provision of the online offer and web hosting

Registration, login and user account

Single sign-on registration

Blogs and publication media

Communication via Messenger

Chatbots and chat functions

Cloud services

Newsletter and electronic notifications

Advertising communication via e-mail, mail, fax or telephone

Web analysis, monitoring and optimization

online marketing

Affiliate programs and affiliate links

Evaluation platforms

Presence in social networks (social media)

Plugins and embedded functions and content

Deletion of data

Amendment and update of the privacy policy

Rights of the data subjects

Definitions of terms

Responsible

 

Jeremy Thévenin

All about Ghost hunting

Gärtnerstrasse 75

4000 Basel

Contact Information

Telephone: 0041/ 76 261 60 72

e-mail: allaboutghosthunting@allaboutghosthunting.com

Internet address: https://allaboutghosthunting.com

Regulated / Independent Professions

Job title: Publisher 

 

e-mail address: allaboutghosthunting@allaboutghosthunting.com

 

Legal notice: https://www.allaboutghosthunting.com/imprint-1

 

Overview of the processing

 

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

 

Types of data processed

 

Event Data (Facebook) ("Event Data" is data that may be transmitted by us to Facebook, for example via Facebook pixels (via apps or otherwise), and that relates to individuals or their actions; the data includes, for example, information about visits to websites, interactions with content, features, installations of apps, purchases of products, etc. Event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include login data or interaction data, e.g. comments under an embedded post; nor does event data include contact information (i.e. data that (clearly) identifies data subjects, such as names, email addresses and telephone numbers).

 

inventory data (e.g. names, addresses).

Content data (e.g. text entries, photographs, videos).

Contact data (e.g. e-mail, telephone numbers).

Meta/communication data (e.g. device information, IP addresses).

Usage data (e.g. websites visited, interest in content, access times).

Contract data (e.g. subject matter of contract, duration, customer category).

Payment data (e.g. bank details, invoices, payment history).

Categories of affected persons

 

Employees (e.g. employees, applicants, former employees).

Business and contractual partners.

interested parties.

communication partners.

customers.

Users (e.g. website visitors, users of online services).

Purposes of processing

 

A/B tests.

Affiliate tracking.

Registration process.

Provision of our online offer and user-friendliness.

Visitor action evaluation.

Office and organizational procedures.

Click tracking.

Direct marketing (e.g. by e-mail or postal mail).

Feedback (e.g. collecting feedback via online form).

Heatmaps (mouse movements on the part of the users, which are combined to form an overall picture).

Interest based and behavioral marketing.

Contact requests and communication.

Profiling (creating user profiles).

remarketing.

Reach measurement (e.g. access statistics, recognition of returning visitors).

Security measures.

Tracking (e.g. interest/behavioral profiling, use of cookies).

Contractual performance and service.

Management and response to inquiries.

Applicable legal basis

 

In the following, we provide the legal basis of the Basic Data Protection Regulation (DSGVO), on the basis of which we process personal data. Please note that in addition to the regulations of the DSGVO, national data protection regulations may apply in your or our country of residence and domicile. Should more specific legal regulations apply in individual cases, we will inform you of these in the data protection declaration.

 

Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO) - The data subject has given his or her consent to the processing of personal data relating to him or her for one or more specific purposes.

 

Legal bases: Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legal obligation (Art. 6 para. 1 sentence 1 lit. c. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Use of online marketplaces for e-commerce

 

We offer our services on online platforms operated by other service providers. In this context, in addition to our privacy policy, the privacy policy of the respective platforms applies. This applies in particular with regard to the methods used on the platforms for measuring reach and for interest-based marketing.

 

Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Affected persons: customers.

Purposes of processing: contractual services and service.

Legal basis: Fulfilment of contract and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

 

Amazon: Online marketplace for e-commerce; service provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four domiciled at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (together "Amazon Europe"), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA; Web site: https://www.amazon.de/; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Digistore24: Online marketplace for e-commerce; service provider: Digistore24 GmbH, St.-Godehard-Strasse 32, 31139 Hildesheim, Germany; Website: https://www.digistore24.com/; Privacy Policy: https://www.digistore24.com/de/home/extern/cms/page/frontend/legal/privacy.

eBay: Online marketplace for e-commerce; Service provider: eBay Marketplaces GmbH, Helvetiastrasse 15/17, 3005 Bern, Switzerland; Website: https://www.ebay.de/; Privacy policy: https://www.ebay.de/help/policies/member-behavior-policies/datenschutzerklrung?id=4260.

Rakuten: Online marketplace for e-commerce; service provider: Rakuten Deutschland GmbH, Geisfelder Str. 16, 96050 Bamberg, Germany; Website: https://www.rakuten.de/; Privacy policy: https://www.rakuten.de/info/datenschutz.

Payment Service Provider

 

Within the scope of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively "payment service providers").

 

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient related data. These details are required to complete the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the payment service providers may transfer the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the general terms and conditions and the data protection information of the payment service providers.

 

For payment transactions, the terms and conditions and the data protection notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, disclosure and other rights of affected persons.

 

Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Affected persons: Customers, interested parties.

Purposes of processing: contractual services and service.

Legal basis: Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

 

Klarna / Sofortüberweisung: Payment services; Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Website: https://www.klarna.com/de; Privacy Policy: https://www.klarna.com/de/datenschutz.

Mastercard: Payment services; Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Website: https://www.mastercard.de/de-de.html; Privacy Policy: https://www.mastercard.de/de-de/datenschutz.html.

PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Visa: payment services; service provider: Visa Europe Services Inc, London Branch, 1 Sheldon Square, London W2 6TT, UK; website: https://www.visa.de; privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Provision of online services and web hosting

 

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

 

The data processed within the framework of the provision of the hosting offer may include all data relating to the users of our online offer, which are generated within the framework of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

 

E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information concerning the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent encrypted. As a rule, e-mails are encrypted in transit, but (unless an end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.

 

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, date and time of access, data volume transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

 

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the capacity utilization of the servers and their stability.

 

Processed data types: Content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Contractual services and service.

Legal basis: legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

 

Used services and service providers:

 

Wix: Hosting platform for websites; service provider: Wix.com ltd, Tel Aviv, 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA; Website: https://www.wix.com; Privacy Policy: https://de.wix.com/about/privacy.

Registration, Login and User Account

 

Users can create a user account. Within the scope of registration, users are provided with the required mandatory data and processed for the purpose of providing the user account on the basis of contractual obligation fulfilment. The processed data includes in particular the login information (name, password and an e-mail address). The data entered during registration is used for the purposes of using the user account and its purpose.

 

Users can be informed by e-mail about processes relevant to their user account, such as technical changes. If users have cancelled their user account, their data with regard to the user account will be deleted, subject to a legal obligation to retain data. It is the responsibility of users to back up their data before the end of the contract if they have terminated it. We are entitled to irretrievably delete all of the user's data stored during the contract period.

 

Within the scope of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a matter of principle, this data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

 

Online Forum: Participation in the forum requires registration, in which, subject to other details in the registration form, you must provide a name or your name, a password and the e-mail address to which the access data will be sent. For security reasons, the password should be state-of-the-art, i.e. complicated (users will be advised of this during registration if necessary) and not used elsewhere. Posts in the forum are visible to the public, unless their visibility is limited to certain members or groups of members. The contributions of the authors are stored with their names, if registered or indicated, the time and the content of the entry. When registering and writing entries, the IP addresses of the users are also stored, in case the entries contain illegal content and the IP addresses could be used for legal prosecution. The responsible person reserves the right to delete the registrations and entries on the basis of an appropriate consideration.

 

Two-Factor Authentication: Two-Factor Authentication provides an additional level of security for your account and ensures that only you can access your account, even if someone else knows your password.

 

To do this, you must perform another authentication action in addition to your password (e.g., enter a code sent to a mobile device). We will inform you about the procedure we use.

 

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).

 

Affected persons: Users (e.g. website visitors, users of online services).

Purposes of processing: Contractual services and performance, security measures, administration and answering of inquiries.

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

 

 

Single sign-on registration

 

Single sign-on" or "single sign-on registration or authentication" are procedures that allow users to register with a provider of single sign-on procedures (e.g. a social network), including our online service, using a user account. The prerequisite for single sign-on authentication is that users are registered with the respective single sign-on provider and enter the required access data in the online form provided for this purpose, or are already registered with the single sign-on provider and confirm the single sign-on registration via button.

 

The authentication is carried out directly with the respective single sign-on provider. Within the scope of such authentication, we receive a user ID with the information that the user is logged in under this user ID at the respective single sign-on provider and an ID (so-called "user handle") that cannot be used by us for other purposes. Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the selected data releases within the scope of authentication and also on the data that users have released in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the choice of users, the data can be different, usually the e-mail address and the user name. The password entered with the single sign-on provider as part of the single sign-on procedure is neither visible to us nor is it stored by us.

 

Users are asked to note that the information stored with us can be automatically compared with their user account at the single sign-on provider, but this is not always possible or actually happens. If, for example, the e-mail addresses of users change, they must change them manually in their user account with us.

 

We can use single sign-on registration, if agreed with the users, as part of or prior to the fulfillment of the contract, if the users have been asked to do so, we can process the single sign-on as part of a consent and otherwise use it on the basis of the legitimate interests on our part and the interests of the users in an effective and secure registration system.

 

If users should ever decide that they no longer wish to use the link of their user account with the single sign-on provider for the single sign-on procedure, they must cancel this link within their user account with the single sign-on provider. If users wish to delete their data from our system, they must cancel their registration with us.

 

Facebook Single-Sign-On: We are jointly and severally responsible with Facebook Ireland Ltd. for the collection or receipt in the course of transmission (but not further processing) of "event data" that Facebook collects or receives in the course of transmission through the Facebook Single-Sign-On registration process carried out on our website for the following purposes: a) Display of content advertising information corresponding to the presumed interests of users; b) Delivery of commercial and transactional messages (e.g., newsletters, newsletters, newsletters, newsletters, etc.); c) Delivery of information to users who have registered with Facebook; d) Delivery of information to users who have registered with Facebook. b) delivering commercial and transactional messages (e.g., targeting users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook ("Addendum for Responsible Persons", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a contract processing agreement ("Data Processing Terms ", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Supplement, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

 

Instagram Single-Sign-On: We are jointly responsible with Facebook Ireland Ltd. 

 

 

 b) delivering commercial and transactional messages (e.g., targeting users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook ("Addendum for Responsible Persons", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of the affected party (i.e., users can, for example, submit information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a contract processing agreement ("Data Processing Conditions ", https://www.facebook.com/legal/terms/dataprocessing). The "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Supplement, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

 

Types of data processed: inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), event data (Facebook) ("Event Data" means data that may be transferred from us to Facebook, e.g., via Facebook pixels (via apps or otherwise), relating to individuals or their actions; the Data includes, for example, information about visits to websites, interactions with content, features, installations of apps, purchases of products, etc.). Event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include login data or interaction data, e.g. comments under an embedded post; nor does event data include contact information (i.e. data that (clearly) identifies data subjects, such as names, email addresses and telephone numbers).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: contractual and other services, registration procedures.

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Used services and service providers:

 

 

 

 

Facebook Single-Sign-On: Authentication Service; Service Provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; opt-out: https://www.facebook.com/settings?tab=ads.

Google Single-Sign-On: Authentication Service; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.google.de; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Advertising display settings: https://adssettings.google.com/authenticated.

Instagram Single-Sign-On: Authentication Service; Service Provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; Web site: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.

Twitter Single-Sign-On: Authentication Service; Service Provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Web site: https://twitter.com; Privacy policy: https://twitter.com/de/privacy; Opt-out: https://twitter.com/personalization.

Blogs and Publishing Media

 

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data are processed for the purposes of the publication medium only to the extent necessary for its presentation and for communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.

 

Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our security in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.

 

Furthermore, based on our legitimate interests, we reserve the right to process the information provided by users for spam detection purposes.

 

On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for the duration of the survey and to use cookies to avoid multiple votes.

 

The personal information provided in the comments and contributions, any contact and website information as well as the content information will be permanently stored by us until the user objects.

 

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: contractual services and performances, feedback (e.g. collecting feedback via online forms), security measures, administration and answering of inquiries.

Legal basis: Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), consent (Art. 6 para. 1 p. 1 lit. a DSGVO), protection of vital interests (Art. 6 para. 1 p. 1 lit. d. DSGVO).

Communication via Messenger

 

We use Messenger for communication purposes and therefore we ask you to observe the following instructions regarding the functionality of Messenger, encryption, use of communication metadata and your ability to object.

 

You can also contact us in alternative ways, such as by telephone or e-mail. Please use the contact information provided to you or the contact options provided within our online offer.

 

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we would like to point out that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use an up-to-date version of Messenger with encryption enabled, to ensure that the message content is encrypted.

 

However, we would also like to point out to our communication partners that although the messenger providers do not offer the content of aWe would like to point out to our communication partners, however, that although the messenger providers cannot view the content, they can learn that and when communication partners communicate with us, as well as technical information about the communication partner's device and, depending on the settings of their device, location information (so-called metadata) is processed.

 

Legal basis: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for your consent and you contact us, for example, on your own initiative, we will use Messenger in relation to our contractual partners as well as in the context of contract preparation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners for communication via Messenger. Furthermore, we would like to point out that we will not transmit the contact data provided to us to Messenger for the first time without your consent.

 

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and no legal storage obligations stand in the way of deletion.

 

Reservation of reference to other communication channels: Finally, we would like to point out that for reasons of your security we reserve the right not to answer inquiries via Messenger. This is the case if, for example, internal contractual matters require special confidentiality or if a reply via Messenger does not meet the formal requirements. In such cases, we will refer you to more appropriate communication channels.

 

Types of data processed: Contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data subjects: communication partners.

Purposes of processing: contact requests and communication, direct marketing (e.g. by e-mail or by post).

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Used services and service providers:

 

Facebook Messenger: Facebook Messenger with end-to-end encryption (the end-to-end encryption of the Facebook Messenger requires activation, unless it should be activated by default); service providers: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; opt-out: https://www.facebook.com/settings?tab=ads.

 

 

 

Chatbots and chat functions

 

We offer online chats and chatbot functions as a means of communication (collectively referred to as "chat services"). A chat is an online conversation conducted with a certain amount of timeliness. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we may process your personal data.

 

If you use our chat services within an online platform, your identification number is also stored within the respective platform. We may also collect information about which users interact with our chat services and when. Furthermore, we store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove these in accordance with legal requirements.

 

We point out to users that the respective platform provider may find out that and when users communicate with our chat services and collect technical information about the user's device and, depending on the settings of their device, also location information (so-called metadata) for the purpose of optimizing the respective services and for security purposes. Likewise, the metadata of communication via chat services (i.e., the information about who has communicated with whom) could be used by the respective platform providers for marketing purposes or to display advertising tailored to users in accordance with their regulations, to which we refer for further information.

 

If users agree to a chatbot to activate information with regular messages, they have the option to unsubscribe from the information at any time. The chatbot will advise users how and with what terms they can unsubscribe from the messages. By unsubscribing from the chatbot messages, users' data is deleted from the directory of message recipients.

 

We use the aforementioned information to operate our chat services, e.g. to address users personally, to answer their inquiries, to transmit any requested content and also to improve our chat services (e.g. to "teach" chat bots answers to frequently asked questions or to identify unanswered inquiries).

 

Legal notice: We use the chat services on the basis of consent if we have previously obtained permission from users to process their data within the scope of our chat services (this applies to cases in which users are asked for consent, e.g. so that a chat bot can send them regular messages). If we use chat services to answer users' questions about our services or our company, this is done for contractual and pre-contractual communication. We also use chat services on the basis of our legitimate interests in optimizing chat services, their business efficiency and increasing the positive user experience.

 

Revocation, objection and deletion: You can revoke a given consent or object to the processing of your data within the scope of our chat services at any time.

 

Tidio:

 

Processed data types: Contact data (e.g. e-mail, phone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data subjects: Communication partners.

Purposes of processing: contact requests and communication, direct marketing (e.g. by e-mail or by post).

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Used services and service providers:

 

737556505.9032258 511807449.6935484 729034631.5692148 287193397.9956188 3679155955.6744184 383618481.7029703 2215996083.3146067 768882094.3076923 752316754.723871 3287880249. 5 1108213836.3480663 414793008.69545454 165624807.99566162 171323114940 2948422438.1082473 1185314776.18375 476690747.28449744 3296738217.959677 11515650725.5875 2423347121.318339

Cloud services

 

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the following purposes: document storage and management, calendar management, e-mailing, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information, as well as chatting and participating in audio and video conferences.

 

In this context, personal data may be processed and stored on de In this context, personal data may be processed and stored on the servers of the providers, as far as they are part of communication processes with us or otherwise processed by us as described in this privacy policy. This data may include, in particular, master data and contact details of users, data on procedures, contracts, other processes and their contents. The providers of cloud services also process usage data and metadata that they use for security purposes and service optimization.

 

If we use the cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on the users' devices for web analysis purposes or to remember user settings (e.g. in the case of media control).

 

Notes on legal bases: If we ask for consent to use the cloud services, the legal basis for processing is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of the cloud services has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient and secure administration and collaboration processes).

 

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data subjects: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.

Purposes of processing: office and organizational procedures.

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Used services and service providers:

 

Dropbox: Cloud storage services; service providers: Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA; website: https://www.dropbox.com/de; data protection declaration: https://www.dropbox.com/privacy; standard contractual clauses (guarantee of data protection level for processing in third countries): https://www.dropbox.com/terms/business-agreement-2016.

Google Cloud Services: Cloud storage services; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/; Privacy Policy: https://www.google.com/policies/privacy, Security Notice: https://cloud.google.com/security/privacy; Standard Contractual Clauses (Ensuring Level of Data Protection when Processing in Third Countries): https://cloud.google.com/terms/data-processing-terms; Additional Privacy Notice: https://cloud.google.com/terms/data-processing-terms.

Newsletter and electronic notifications

 

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. If, in the course of registering for the newsletter, its contents are specifically described, they are decisive for the consent of the users. Furthermore, our newsletters contain information about our services and us.

 

To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name for the purpose of personal contact in the newsletter, or other information if this is necessary for the purposes of the newsletter.

 

Double opt-in procedure: The registration for our newsletter is always carried out in a so-called Double-Opt-In-Procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

 

Deletion and restriction of processing: We may store the deleted e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list for this purpose alone (so-called "block list").

 

The logging of the registration procedure is based on our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

 

Information on legal bases: The dispatch of newsletters is based on the consent of the recipients or, if consent is not required, on our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process will be recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.

 

Content: Information about us, our services, actions and offers.

 

Analysis and performance measurement: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from their server. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and the time of retrieval, is initially collected.

 

This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined by means of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the mailing service provider to observe individual users. Rather, the evaluations serve to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

 

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users.

 

Unfortunately, a separate revocation of the performance measurement is not possible. In this case, the entire newsletter subscription must be cancelled or objected to.

 

Facebook Messenger Broadcasts:  b) delivering commercial and transactional messages (e.g., targeting users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook ("Addendum for Responsible Persons", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a contract processing agreement ("Data Processing Conditions ", https://www.facebook.com/legal/terms/dataprocessing). The "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Supplement, https://www.facebook.com/legal/EU_data_transfer_addendum).

 

Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times), event data (Facebook) ("Event Data" means data that may be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means), and that relates to persons or their actions; the Data includes, for example Information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include login data or interaction data, e.g. comments under an embedded post; nor does event data include contact information (i.e. data that (clearly) identifies data subjects, such as names, email addresses and telephone numbers))

Data subjects: Communication partners, users (e.g. website visitors, users of online services).

Purposes of processing: direct marketing (e.g. by e-mail or postal mail), contractual services and performance, contact requests and communication.

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Opt-out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail.

 

 

Used services and service providers:

 

Facebook Messenger Broadcasts: Messenger with end-to-end encryption; service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; opt-out: https://www.facebook.com/settings?tab=ads.

HubSpot: email marketing platform; service provider: HubSpot, Inc. 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Web site: https://www.hubspot.de; Privacy policy: https://legal.hubspot.com/de/privacy-policy.

Mailchimp: E-mail marketing platform; Service provider: "Mailchimp" - Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Web site: https://mailchimp.com; Privacy policy: https://mailchimp.com/legal/privacy/.

Promotional Communication via E-mail, Mail, Fax or Phone

 

We process personal data for purposes of advertising communication, which can be done via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.

 

Recipients have the right to revoke their consent at any time or to object to promotional communication at any time.

 

After revocation or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete it. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

 

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).

Persons concerned: Communication partner.

Purposes of processing: direct marketing (e.g. by e-mail or post).

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

 

 

Web analysis, monitoring and optimization

 

Web analysis (also known as "reach measurement") is used to evaluate the streams of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, identify at what time our online offer or its functions or contents are most frequently used or invite reuse. We can also understand which areas require optimization.

 

In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online offer or its components.

 

For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures with the same purpose can be used. This information may include, for example, content viewed, web pages visited and elements used there, and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.

 

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, in the context of web analysis, A/B testing and optimization, no clear user data (such as e-mail addresses or names) are stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

 

Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

 

Google Tag Manager: You should select this module if you use the Google Tag Manager in connection with marketing purposes (e.g. to create target groups or to track conversions). If you use the Google Tag Manager exclusively in connection with reach measurement (i.e. measuring visitor flows within your online offering), we recommend that you select the Google Tag Manager in the "Online Marketing and Marketing of Online Advertising Space" group. 

 

Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioural profiling, use of cookies), visit action evaluation, profiling (creation of user profiles), click tracking, A/B tests, heat maps (mouse movements by users, which are combined to form an overall picture).

Security measures: IP-Masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO). Translated with www.DeepL.com/Translator (free version)

 

 

Used services and service providers:

 

Google Analytics: reach measurement and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy.

Google Tag Manager: Google Tag Manager is a solution that allows us to manage website tags through a single interface, allowing us to add other services to our online offering (see this privacy statement for more information). The Tag Manager itself (which implements the tags) does not yet create user profiles or store cookies, for example. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.

Yandex-Metrica: analysis, click tracking and website optimization; service provider: Yandex Oy, Moreenikatu 6, 04600 Mantsala, Finland; Website: https://yandex.com; Privacy Policy: https://yandex.com/legal/privacy/; Standard Contractual Clauses (ensuring the level of data protection when processing in third countries): Agreed between Yandex Oy and YANDEX LLC, 16 Lva Tolstogo st., Moscow, 11 902 1, Russia, which is the data controller...

Online marketing

 

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of its effectiveness.

 

For these purposes, so-called user profiles are created and stored in a file (a so-called "cookie") or similar procedures are used, by means of which user data relevant to the presentation of the aforementioned content is stored. This information may include, for example, the content viewed, web pages visited, online networks used, but also communication partners and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed.

 

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect the users. In general, no clear user data (such as e-mail addresses or names) are stored in the context of the online marketing process, but pseudonyms. This means that we as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles. 

The information in the profiles is usually stored in the cookies or by similar methods. These cookies can later generally also be read out on other websites that use the same online marketing procedure, analysed for the purpose of presenting content and supplemented with additional data and stored on the server of the online marketing procedure provider.

 

As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedure we use and the network links the user profiles with the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

 

As a matter of principle, we only receive access to summarized information about the success of our advertisements. However, we can check in the context of so-called conversion measurements which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

 

Unless otherwise stated, we ask you to assume that used cookies are stored for a period of two years.

 

Notes on legal bases: If we ask users for their consent to use the third party providers, the legal basis for processing data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

 

Processed types of data: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Affected persons: Users (e.g. website visitors, users of online services), interested parties.

Purposes of processing: Tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavioural marketing, profiling (creation of user profiles), reach measurement (e.g. access statistics, recognition of returning visitors).

Security measures: IP-Masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Possibility of objection (Opt-Out): We refer to the data protection information of the respective providers and the possibilities of objection (so-called "Opt-Out") indicated for the providers. If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary form for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Transnational: https://optout.aboutads.info. 

 

 

Used services and service providers:

 

Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offering (for more information, please refer to this privacy policy). With the Tag Manager itself (which implements the tags), no user profiles are created or cookies are stored. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.

Google Analytics: online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.

Google Ads and conversion measurement: We use the online marketing process "Google Ads" to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called "conversion tracking tag". However, we do not receive any information that can identify users. Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.

Google Ad Manager: We use the "Google Marketing Platform" (and services such as "Google Ad Manager") to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to display ads for and within our online offering in a more targeted manner, so that we can show users only ads that potentially match their interests. For example, if a user is shown ads for products that he or she has been interested in on other websites, this is called "remarketing". Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.

Google Adsense with personalized ads: We use the service Google Adsense with personalized ads, which allows us to display ads within our online offering and to receive compensation for their display or other use. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.

Google Adsense with non-personalized ads: We use the Google Adsense Non-Personalized Ads service to serve ads within our online offering and to compensate us for their display or other use. ; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.

 

Affiliate programs and affiliate links

 

We include so-called affiliate links or other references (which may include search masks, widgets or discount codes) to the offers and services of third parties in our online offer (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the offers, we may receive commission or other benefits from these third parties (collectively referred to as "commission").

 

In order to be able to track whether users have taken advantage of the offers of an affiliate link we have set up, it is necessary for the respective third party providers to learn that users have followed an affiliate link set up within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves the sole purpose of the commission settlement and is cancelled as soon as it is no longer necessary for the purpose.

 

For the purposes of the aforementioned assignment of affiliate links, the affiliate links may be supplemented by certain values which are a component of the link or may be stored in another way, e.g. in a cookie. These values may include in particular the initial website (referrer), the time, an online identification of the operator of the website on which the affiliate link was located, an online identification of the respective offer, the type of link used, the type of offer and an online identification of the user.

 

Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre-)contractual services, provided that the use of the third-party providers has been agreed upon in this context. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

 

Types of data processed: contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history).

Data subjects: Users (e.g. website visitors, users of online services), customers.

Purposes of processing: Affiliate tracking, contractual services and service.

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Fulfilment of contract and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO). Translated with www.DeepL.com/Translator (free version)

 

 

Used services and service providers:

 

Amazon Partner Program: Amazon - Partner Program - Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates. Service Provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich, Germany (collectively "Amazon Europe"), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA; Website: https://www.amazon.de; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Digistore24 Partner Program: Service Provider: Digistore24 GmbH, St.-Godehard-Strasse 32, 31139 Hildesheim, Germany; Website: https://www.digistore24.com; Privacy Policy: https://www.digistore24.com/page/privacy.

eBay Partner Network: Service Provider: eBay Partner Network, Inc. 2145 Hamilton Ave., San Jose, CA 95125, USA; Website: https://partnernetwork.ebay.de; Privacy Policy: https://partnernetwork.ebay.de/legal#privacy-policy.

Rakuten

 

Evaluation platforms

 

We participate in evaluation procedures to evaluate, optimize and promote our services. If users evaluate or otherwise provide feedback to us via the participating evaluation platforms or procedures, the General Terms and Conditions of Business or Use and the data protection notices of the providers also apply. As a rule, evaluation also requires registration with the respective providers.

 

In order to ensure that the persons evaluating have actually made use of our services, we transmit the necessary data regarding the customer and the service used to the respective evaluation platform (including name, e-mail address and order number or item number) with the consent of the customer. This data is used solely to verify the authenticity of the user.

 

Evaluation widget: We include so-called "evaluation widgets" in our online offer. A widget is a functional and content element integrated into our online offering that displays variable information. It can, for example, be displayed in the form of a seal or comparable element, sometimes also called a "badge". Although the corresponding content of the widget is displayed within our online offering, it is retrieved at that moment by the servers of the respective widget provider. Only in this way can the current content always be displayed, especially the current rating. For this purpose, a data connection must be established from the website called up within our online offer to the widget provider's server and the widget provider receives certain technical data (access data, including IP address), which are necessary to deliver the widget's content to the user's browser.

 

In addition, the widget provider receives information about the fact that users have visited our website. This information may be stored in a cookie and used by the widget provider to recognize which online offerings that participate in the evaluation process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes.

 

 

Processed data types: contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Affected persons: Customers, users (e.g. website visitors, users of online services).

Purposes of processing: Feedback (e.g. collecting feedback via online forms), reach measurement (e.g. access statistics, recognition of returning visitors), visitor action evaluation, interest based and behavioral marketing, profiling (creation of user profiles).

Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Presence in social networks (social media)

 

We maintain online presences within social networks and in this context we process user data in order to communicate with the users active there or to offer information about us.

 

Please note that user data may be processed outside the European Union. This can result in risks for the users, because the enforcement of the users' rights could be made more difficult.

 

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

 

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

 

Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users in each case and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you can contact us.

 

Facebook: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not the further processing) of data of visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things You and Others Do and Provide" in the Facebook Data Policy: https://www.facebook.com/policy), and information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie information; see "Device Information" in the Facebook Data Policy Statement: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How we use this information," Facebook also collects and uses information to provide analytics services, known as "page insights," to site operators to help them understand how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook ("Information on Page-Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular the security measures that Facebook must observe and in which Facebook has agreed to fulfill the rights of the persons concerned (i.e. users can send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not limited by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data).

 

 

 

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors), affiliate tracking.

Legal basis: legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Used services and service providers:

 

Instagram: Social network; service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Web site: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.

Facebook: Social Network; Service Provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: Advertising Settings: https://www.facebook.com/settings?tab=ads.

Flickr: Social Network; Service Provider: Flickr Inc, 475 Sansome St San Francisco, California 94111, USA; Web site: https://www.flickr.com; Privacy policy: https://www.flickr.com/help/privacy.

LinkedIn: Social network; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Pinterest: Social Network; Service Provider: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA; Web site: https://www.pinterest.com; Privacy policy: https://about.pinterest.com/de/privacy-policy; Opt-out: https://about.pinterest.com/de/privacy-policy.

TikTok: social network / video platform; service provider: musical.ly Inc., 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; website: https://www.tiktok.com; privacy policy: https://www.tiktok.com/de/privacy-policy.

Twitter: Social network; Service provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy Policy: https://twitter.com/de/privacy, (Settings) https://twitter.com/personalization.

YouTube: Social network; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Opt-out: https://adssettings.google.com/authenticated.

Plug-ins and embedded features and content

 

We include in our online offer functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third party providers"). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter referred to uniformly as "content").

 

The integration always assumes that the third party providers of such content process the IP address of the users, as without the IP address they would not be able to send the content to their browsers. The IP address is therefore required for the display of these contents or functions. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain technical information about the browser and operating system, the websites to be linked, the time of visit and other details about the use of our online offer as well as being linked to such information from other sources.

 

Notes on legal bases: If we ask users for their consent to use the third party providers, the legal basis for processing data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

 

Facebook plugins and content:  b) delivering commercial and transactional messages (e.g., targeting users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook ("Addendum for Responsible Persons", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a contract processing agreement ("Data Processing Conditions ", https://www.facebook.com/legal/terms/dataprocessing). The "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Supplement, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

 

Instagram plug-ins and content: We are jointly and severally responsible with Facebook Ireland Ltd. for the collection or receipt in the course of a transmission (but not further processing) of "event data" that Facebook collects or receives through Instagram features (e.g., content embedding features) that are executed on our website for the purposes of: a) displaying content and promotional information that matches users' presumed interests; b) delivering commercial and transactional messages (e.g., newsletters, newsletters, newsletters, newsletters, and other promotional materials); c) providing information to Facebook Ireland Ltd. b) delivering commercial and transactional messages (e.g., targeting users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook ("Addendum for Responsible Persons", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a contract processing agreement ("Data Processing Conditions ", https://www.facebook.com/legal/terms/dataprocessing). The "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Supplement, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. 

 

Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), event data (Facebook) ("event data" is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means), and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.). Event data is processed for the purpose of creating target audiences for content and advertising information (custom audiences); event data does not include login or interaction data, e.g. comments under an embedded post; event data does not include contact information (e.g., email addresses, phone numbers, email addresses). i.e. data that (clearly) identifies data subjects, such as names, e-mail addresses and telephone numbers)), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), inventory data (e.g. names, addresses).

Affected persons: Users (e.g. website visitors, users of online services), communication partners.

Purposes of processing: Provision of our online offer and user-friendliness, contractual services and service, contact inquiries and communication, direct marketing (e.g. by e-mail or postal mail), tracking (e.g. interest/behavioural profiling, use of cookies), interest-based and behavioural marketing, profiling (creation of user profiles), security measures, administration and answering of inquiries.

Legal basis: legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), consent (Art. 6 para. 1 p. 1 lit. a DSGVO), fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO)

Used services and service providers:

 

Facebook plug-ins and content: Facebook social plugins and content - This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service Provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; opt-out: advertising settings: https://www.facebook.com/settings?tab=ads.

Instagram plug-ins and content: Instagram Plugins and Content - This may include content such as images, videos or text and buttons that allow users to share content from this site within Instagram. Service Provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.

 

 

LinkedIn plugins and content: LinkedIn plugins and content - This can include content such as images, videos or text and buttons that allow users to share content from this online offering within LinkedIn. Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Pinterest plug-ins and content: Pinterest Plugins and Content - This may include content such as images, videos or text and buttons that allow users to share content from this website within Pinterest. Service Provider: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com; Privacy Policy: https://about.pinterest.com/de/privacy-policy.

ReCaptcha: We include the "ReCaptcha" function to detect bots, e.g. when entering data into online forms. The behavioral data of the users (e.g. mouse movements or queries) are evaluated to be able to distinguish people from bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.google.com/recaptcha/; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.

TikTok plug-ins and content: TikTok plugins and content - This can include content such as images, videos or text and buttons. Service Provider: musical.ly Inc, 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; Website: https://www.tiktok.com; Privacy Policy: https://www.tiktok.com/de/privacy-policy.

Twitter plugins and content: Twitter plugins and buttons - This may include content such as images, videos or text and buttons that allow users to share content from this online offering within Twitter. Service provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; website: https://twitter.com/de; privacy policy: https://twitter.com/de/privacy.

YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Ad Display Settings: https://adssettings.google.com/authenticated.

Vimeo videos: Video content; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Opt-Out: Please note that Vimeo may use Google Analytics and refer to the Privacy Policy (https://policies.google.com/privacy) and the opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or the settings of Google for the use of data for marketing purposes (https://adssettings.google.com/).

Deletion of data

 

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent permitted for processing is revoked or other permissions cease to apply (e.g. if the purpose for which the data were processed ceases to apply or if they are not necessary for the purpose).

 

Unless the data are deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or that must be stored for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person.

 

Further information on the deletion of personal data may also be provided in the individual data protection notes of this privacy policy.

 

 

Amendment and update of the privacy policy

 

We kindly ask you to inform yourself regularly about the content of our privacy policy. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to take action to cooperate (e.g. to give your consent) or to receive other individual notification.

 

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

 

Rights of the persons concerned

 

As a data subject, you are entitled to various rights under the DSGVO, which result in particular from Art. 15 to 21 DSGVO:

 

Right of objection: You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you which is carried out pursuant to Art. 6, paragraph 1, letter e or f of the DPA; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.

Right to withdraw consent: You have the right to revoke consents at any time.

Right to information: You have the right to request confirmation as to whether or not data in question is being processed and to receive information about this data and further information and a copy of the data in accordance with the legal requirements.

Right of rectification: You have the right to request the completion of the data concerning you or the rectification of incorrect data concerning you, in accordance with the law.

Right to erasure and limitation of processing: You have the right to request, in accordance with the law, the immediate erasure of data concerning you or, alternatively, in accordance with the law, the limitation of processing of the data.

Right to data transferability: You have the right, in accordance with the legal requirements, to receive data concerning you that you have provided to us in a structured, common and machine-readable format or to demand that it be transferred to another person responsible for data transfer.

Complaints to supervisory authorities: You also have the right, in accordance with the statutory provisions, to lodge a complaint with a supervisory authority, in particular in the Member State in which you are normally resident, your place of work or the place where the alleged infringement is committed, if you believe that the processing of personal data relating to you is in breach of the DSGVO.

Definitions of terms

 

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

 

A/B tests: A/B tests serve to improve the user-friendliness and performance of online offers. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of the content or the labels of the navigation elements may differ. Subsequently, based on the behavior of the users, e.g. longer stays on the website or more frequent interaction with the elements, it can be determined which of these websites or elements are more suitable for the users' needs.

 

Affiliate tracking: As part of the affiliate tracking, links are logged, with the help of which the linking websites refer users to websites with product or other offers. The operators of the respective linking websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or services). To this end, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently take notice of them at the instigation of the affiliate links. Therefore, for affiliate links to work, it is necessary for them to be supplemented with certain values that become part of the link or are stored elsewhere, e.g. in a cookie. These values include in particular the initial website (referrer), the time, an online identification of the operator of the website on which the affiliate link was located, an online identification of the respective offer, an online identification of the user as well as tracking specific values, such as advertising material ID, partner ID and categorizations.

Conversion tracking: Conversion tracking is a method of determining the effectiveness of marketing activities. For this purpose, a cookie is usually stored on the user's device within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can use this to track whether the ads we have placed on other websites have been successful).

Heatmaps: "Heatmaps" are mouse movements of the users, which are combined into an overall picture, which can be used to identify, for example, which website elements are preferred and which website elements users prefer less.

IP-Masking: "IP-Masking" is a method where the last octet, i.e. the last two numbers of an IP address, are deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing

Interest-based and behavioral marketing: We speak of interest-based and/or behavioral marketing when the potential interests of users in ads and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g., visiting and spending time on certain websites, purchasing behavior or interaction with other users), which is stored in a so-called profile. As a rule, cookies are used for these purposes.

Click tracking: Clicktracking allows the movements of users within an entire online offering to be monitored. Since the results of these tests are more accurate if the interaction of users can be tracked over a certain period of time (e.g., so that we can find out whether a user likes to return), cookies are usually stored on users' computers for these test purposes.

Personal data: "Personal data" shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Profiling: "Profiling" is any automated processing of personal data which consists of using personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information about age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.

 

 

Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This enables them to better adapt the contents of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.

Remarketing: One speaks of "remarketing" or "retargeting", for example, when it is noted for advertising purposes in which products a user has been interested on a website in order to remind the user of these products on other websites, e.g. in advertisements.

Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information regarding the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.

Person responsible: The term "person responsible" refers to the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

Processing: "Processing" shall mean any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers practically all handling of data, whether it be collection, analysis, storage, transmission or deletion.

Created with free data protection generator.de by Dr. Thomas Schwenke

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All about  Ghost hunting 

Jeremy Thevenin

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